A STUDY ON MARKETING OF SWEET ORANGE IN NALGONDA DISTRICT OF TELANGANA STATE

Abstract

Sweet orange is one of the most important fruit crop in Nalgonda District of Telangana State. The study aimed to identify
the marketing channels, price spread, Marketing cost, marketing margin and marketing efficiency for sweet orange. About 90
farmers were selected from five Mandalas of Nalgonda district of Telangana state to form the sample, 40 market intermediaries
including commission agents, pre-harvest contractors, wholesalers and retailers. Four marketing channels were identified. Fifty one
per cent of the farmers sold their produce to wholesalers and pre-harvest contractors. Marketing cost was low in channel-I compared
to all other channels and channel-I was more efficient than other channels.