A Study on Economics of Marketing and Production of Aonla in District Pratapgarh (U.P.)

Abstract

The study was conducted, in Pratapgarh district of Uttar Pradesh. Random sampling 
technique was used for the selection of blocks, villages and proportionate random sampling 
for selection of growers. From the list, 200 growers were selected, using proportionate 
sampling method i.e. 90 small, 70 medium and 40 large farmers respectively. The primary 
data were collected from the respondents by using interview schedule, while secondary data 
were collected from the official records, published data, magazines etc. The marketable 
surplus for Aonla in the area was found to be 140, 160 and 180 quintals per farm which 
constituting (99.10%), (99.48%) and (99.48%) to their total Aonla production. Channel-I, 
Marketing cost when producers sold their produce to consumer in the market was 
Rs.90/quintal. Net price received by the producer is 410/quintal. Producer share in consumer 
price was 82 per cent. Price spread is Rs 90. Marketing efficiency was 5.55 per cent. 
Channel-II, Marketing cost when producers sold their produce to retailers was Rs.105/quintal. 
Among these cost transportation charges was most important which accounted for 
Rs.15/quintal, followed by loading and unloading cost Rs.10/quintal, market cost 
Rs.10/quintal, labour cost was Rs.10/quintal and miscellaneous cost Rs.50/quintal 
respectively. Sale price of the producer to retailer was Rs.500/quintals inn different farms 
size group. Channel-III, this is identified as the longest channel. The producer sells his 
produce to the commission agents, who in turn sell it to retailer in the market. Finally, the 
produce reaches to the consumer after collecting margin. Average marketing cost when 
producer sold their produce to commission agents, in the market was Rs.165. Among these 
grading, cleaning etc. was Rs. 10 and 10 per Qts. loading and unloading cost Rs. 10 per Qtl. 
Transportation cost Rs. 20per Qts, Miscellaneous charges Rs. 25/qts, respectively.