SOCIO-ECONOMIC CHARACTERISTICS AND UTILIZATION LEVEL OF COMMUNICATION MEDIA IN IMPROVED CULTIVATION PRACTICES OF PULSES BY THE FARMERS OF PURNIA DISTRICT IN BIHAR
Keywords:
Socio-Economic, Utilization level, Communication media, PulsesAbstract
The present study is an attempt to assess the socio-economic characteristics and utilization
level of communication media in improved cultivation practices of pulses by the farmers of
Purnia district in Bihar.
Pulse cultivation is not prominent in this area however a large no. of farmers cultivate
leguminous crop, due to availability of information or communication channel farmers were
receiving proper information about practices. Primary data from 120 farmers were collected
through face to face interviews. Descriptive research design had been used for the present
study. Random and Purposive sampling had been used for the present study Farmers had a
highest utilization in Friend, neighbor and relatives (83.34%), Followed by radio whose
utilization percentage by farmers were 75%. 48.33% of farmers had Medium level of
utilization Followed by 29.16% of farmers had high level utilization about improved
cultivation practices of pulses.
