KNOWLEDGE OF THE BENEFICIARIES AND NON BENEFICIARIES TOWARDS ACTIVITIES OF KISAN CALL CENTERS

Abstract

Government and private organizations are engaged in providing knowledge based
information on agriculture to farmers through ICT based applications. It includes farmers portal and
kisan call centers (KCCs). These portals are facilitating dissemination of information and advisories to
farmers. These portals, mobiles based platforms and kisan call services, can be integrated together to
disseminate knowledge based information among farmers effectively. Kisan call centers is one of the
best sources to have two wave communications with the farmers and scientists at around the all over
India with a toll free number providing services through the year. The extent of utilization of these
services depends on the farmers attitude towards kisan call centers. The study revealed that most of the
respondents (55.00%) had medium level of knowledge followed by low (13.33%) and high (31.66%) &
respondents (68.33%) had medium level of attitude followed by high (20.00%) and low (11.66%).