Agri-Entrepreneural Behaviour of King Chilli Growers Under Dimapur District, Nagaland

Abstract

The present study was conducted with the objective to find out the socio economic profile, agri
entrepreneural behaviour and attitude of king chilli growers in Dimapur district of Nagaland and find out the 
constraints faced by the respondents and to obtain their suggestions. A total of one hundred twenty farmers were 
selected from 4 villages using proportionate random sampling procedure. Data was collected by using interview 
method using pre-structure D interview schedule and analyzed using appropriate statistical tools. The study revealed 
that majority of the respondents belonged to middle aged group, had medium level of annual income with medium 
size of land holding. Majority of them had medium year of farming experience and medium level of extension 
contact. On analyzing the entrepreneural behaviour level, highest number of respondents i.e. 65.83% were having 
medium level of entrepreneural behaviour followed by 25 % having high and 9.16% having low levels. In respect of 
correlation analysis between entrepreneural behaviour level and socio- economic profile of respondents it shows that 
annual income, extension contact, mass media exposure and social contact are positively significant. Whereas, age, 
education, family type, family size, type of house, land holding, and farming experience are non-significant. In 
respect of the correlation analysis, the annual income, extension contact, mass media exposure and social contact 
were positively significant at 0.05 % level related to attitude of the people whereas age, education, family type, 
family size, type of house, land holding, and farming experience  were found to be non-significantly related to 
attitude of the respondents towards king chilli production respectively.