ADOPTION BEHAVIOUR OF BRINJAL GROWERS TOWARDS INTEGRATED PEST MANAGEMENT PRACTICES IN EAST GODAVARI DISTRICT OF ANDHRA PRADESH

Abstract

The present study was conducted in Korukonda and Ramchandrapuram   division having 
prominent area under brinjal in East Godavari district by selecting 4 villages  from each  mandal  for study. 
Total 72 brinjal growers were selected. The study revealed  that personal and socio economic characteristics of 
the respondents education, , land holding , extension  participation , area under brinjal , extension contact and 
mass media exposure  were positively and significantly correlated with their level of adoption of IPM  practices.  
The variable age, family type, annual income and occupation had negative and significant correlation with the 
adoption level. Availability of biopesticides, pheromone traps and light traps at reasonable price and at local 
places were the important suggestions made by brinjal growers. The other suggestions were insect organization 
of demonstration campaign for proper guidance on IPM practices and for identifying insect pest from state 
department of agriculture and state agricultural universities.