A Study on Effectiveness Level of Various Information Delivery Methods Used by Agricultural Technology Management Agency (ATMA) in East Khasi Hills District of Meghalaya

Abstract

The present study entitled „„Role of Agricultural Technology Management Agency (ATMA) in information dissemination
in East Khasi Hills district of Meghalaya”. The study was conducted in Mylliem and Mawphlang blocks of East Khasi
Hills District of Meghalaya. A total of 120 respondents from 12 villages were randomly selected and data were collected
and analysed by using appropriate statistical tools. According to the response from the respondents and after analysis of
data, the level of effectiveness of various information delivery methods used by ATMA was found to be medium
(46.66%). It was also found that variables like age, gender, education, occupation, farming experience, extension contact,
innovativeness and risk orientation have a positively significantly correlation with the level of effectiveness. While
variables like, annual income and mass media exposure have a positively non-significant correlation with the level of
effectiveness of the information delivery methods used by ATMA.