Constraints Faced by the Vegetable Growers in Marketing of Vegetables and Suggestions to Overcome these Constraints

Abstract

This study was conducted in Dahanu and Palghar tahasils of Palghar district of Konkan 
region. The sample constituted of 120 vegetable growers from 10 villages. The respondents were interviewed 
with the help of specially designed schedule. The specific aspectwise study of marketing behaviour revealed 
the constraints such as fluctuation in market price, high commission charges, High cost of transportation, 
absence of storage facilities, lack of market information, Inadequate physical facilities in the market, 
prolonged transaction, faulty system of weighment, no grading facilities, illegal deduction while selling, lack 
of processing facilities and markets are far away are faced by the vegetable growers of the Palghar district 
and suggestions like providing access to market information, display of prices at each market place, fixing 
minimum price for the produce, fixing minimum labour charges, more procurement at nearby places, 
providing lodging and boarding facilities at market place, establishing separate market for major produce 
were provided to overcome the constraints faced.