ENTERPRENEURIAL CHARACTERISTICS OF DAIRY ENTREPRENEURS IN KALAHANDI DISTRICT OF ODISHA

Abstract

The present study entitled “Factors Influencing Development of Dairy entrepreneurship in
Kalahandi District of Odisha” focused on factors responsible for development of dairy entrepreneurship. For
this study Kalahandi District of Odisha state was purposively selected. The list of dairy agri-entrepreneurs
were collected from the different sources like wise Krishi vigyan Kendra, line departments of agriculture,
Odisha University of Agriculture and Technology, OMFED or Odisha State Co-Operative Milk Federation
Ltd, Agricultural Technology Management Agency, National Bank for Agriculture and Rural Development.
From this list of agri-entrepreneurs, twenty respondents were selected randomly from each agri-based
enterprise; hence the sample size was 120. It was noted that maximum respondents have their own
enterprises and most of them received training. It was also noted maximum entrepreneurial had less than five
years of entrepreneurial experience. Respondents also have high level of planning orientation, production
orientation and medium level of marketing orientation. Annual income of respondents was positively and
significantly correlated with the variable entrepreneurial experience and land holding.