Study on Economic Analysis of Marketing for Cucurbits Crop (Cucumber & Watermelon) in Kaushambi District Uttar Pradesh

Abstract

The present study entitled “Study on the economic analysis of marketing of cucurbits crop
(Cucumber & Watermelon) in Kaushambi District Uttar Pradesh.” Was undertaken to study
overview, marketing cost, margins and price spread, problems in different marketing channels
and preferences of farmers in Kaushambi district of Uttar Pradesh. A multistage stratified
purposive cum random sampling technique was applied for the selection of district, block,
villages and respondents. The primary data were collected through survey on schedule with the
help of personal interviews. The data pertained to the agricultural year 2022-23. Secondary
data was collected from secondary sources like district marketing office, mandi, Centre for
Monitory Indian Economy (CMIE), India agri. stat etc. From the investigation, cucurbit
growers faced different types of management &technical, financial and marketing problems.
In which top three most common problems in management & technical faced by the farmers
were lack of technical knowledge, unavailability of quality seeds (HYV), and labor problems.
The top three financial problems faced by the growers were untimely availability of loans,
high-interest rates and the repayment period not sufficient. And the top three marketing
problems faced by the growers were perishability problems, lack of storage facilities and
grading problems, Major suggestions of cucurbit farmers to overcome these constraints are
training be imparted to implement new technologies, credit facilities with low-rate interest by
institutional agencies and storage facilities in mandi should be provided to the farmers for their
perishable products.